2016-06-21 Cuban market and business opportunities!

2016-06-21 Cuban market and business opportunities!

Eastern Townships/Sherbrooke

An attractive morning to discuss about the Cuban market and business opportunities in Cuba. How to leverage our competitive advantage as a Canadian company.

Priority Sectors

  • Construction
  • Furniture
  • Life Sciences
  • Environment

Subjects Discussed

  • Economic outlook and priority sectors
  • Cuban development related to the strong growth of tourism
  • Positioning strategies vis-à-vis the American competition
  • Testimonials of companies doing business in Cuba


8 h 10
Registration and Networking
Continental breakfast (croissants, fruit, cheese, coffee, juice )

8 h 30
Welcome Speech

8 h 35
Importance of the Cuban market

8 h 45
Economic outlook and priority sectors

9 h 25
Export Québec and Cuba
with Veronica Acuna, International Affairs Adviser
Branch markets of Latin America, Africa and the Middle East, MESI

9 h 30
The development of tourism in Cuba
with Carmen Casal, Consul – Tourism Section
Consulate General of Cuba in Montreal


9 h 55 Networking
10 h 15
How to position your  company vis-à-vis the American competition
with Zandra Balbino, Professor – Marketing Department
School of Management (ESG UQAM)

10 h 45
Promising sectors and challenges of the Cuban market for the Quebec company
Nancy Lussier – VP Groupe Lussier and TerraCam Cuba and President of the Chamber of Commerce and Industry Canada – Cuba

11 h 10
Business testimonials with:

Fabrice Canin, président, Vic mobilier de magasins

Mr. François Coutu, President of Coopex in Cuba
Fabrice Canin, President Vic Furniture Stores
Founded in 1955, this family business, which has more than 120 employees, designs and manufactures commercial furniture in metal, wood, extruded aluminum and glass for retail stores. “There is plenty of room in this market, because virtually everything should be developed in Cuba, especially in the tourism industry that is very strong, but we must be patient! ” – Fabrice Canin

11 h 40 Questions

11 h 50 Closing and Networking

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